K-STARs Take the Top Spots
The Korean Business Research Institute has announced this month's brand reputation rankings for advertisement models, and K-pop stars are dominating the list! The top 10 spots were taken by popular idols, with Twice's Momo and BTS's V taking the number one and two spots respectively.
Record-Breaking Numbers
The rankings were determined through an analysis of consumer behavior, using big data collected from May 4 to June 4. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to determine their brand reputation.
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Fan Reaction
Fans are going wild over the news, with many taking to social media to congratulate Momo and V on their impressive rankings.