BigHit Music, the renowned entertainment agency behind K-pop sensations such as BTS and Tomorrow X Together, has vowed to take legal action against malicious online behavior targeting its new group, CORTIS. In a statement posted on Weverse, a fan platform used by BigHit Music artists, the agency revealed that it had identified numerous instances of invasive and harassing behavior directed at the group.
The agency stated that it regularly files criminal complaints based on reports submitted by fans who monitor the group's activities around the clock. This includes tracking their movements using GPS trackers attached to their vehicles, a practice that has raised concerns about fan etiquette and online safety.
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“We have continued to take firm action against malicious online posts, violations of the artists’ rights, the illegal distribution of flight information and other invasions of privacy or breaches of fan etiquette,” BigHit Music said in its statement.
The agency also highlighted instances of fans spreading false information about CORTIS's music and performances, as well as creating and disseminating altered images that violated the group's dignity. The agency stressed that it had gathered evidence against several high-volume accounts accused of illegally selling information related to the group.
BigHit Music has a reputation for being proactive in addressing online harassment and protecting its artists' rights. In recent years, the agency has faced criticism from fans who feel that the company's strict policies on fan engagement have gone too far. However, the agency's commitment to protecting its artists from malicious behavior is clear.
As CORTIS continues to rise to fame with their unique blend of music and high-energy performances, they join a long list of K-pop groups who have been subject to intense online scrutiny. BigHit Music's decision to take firm action against malicious behavior sends a strong message to fans and online communities: respect the artists' boundaries.
The market reaction to this news has been significant, with shares in BigHit Entertainment, the parent company of BigHit Music, experiencing a minor surge on the Korean stock market. The agency's commitment to protecting its artists' rights is seen as a positive development for the company and a testament to its dedication to maintaining a safe and respectful online environment.
As K-pop continues to dominate global charts and captivate audiences around the world, the need for responsible fan engagement and online safety has never been more pressing. BigHit Music's efforts to address malicious behavior targeting CORTIS serve as a reminder of the industry's responsibility to protect its artists and maintain a positive online community.
