K-pop girl group TWICE is giving fans one more reason to celebrate before the curtain falls on its biggest world tour yet, opening a special pop-up store Wednesday to mark the Seoul finale of its sixth world tour, THIS IS FOR. The pop-up store runs from July 7 through July 12 at Plat1399 Studio in Seoul's Gangdong District and celebrates the final stop of the group's world tour, which spans 81 concerts across 44 cities.
The pop-up store is designed around TWICE's official characters, TWICE LOVELYS, and embodies a bright summer theme with yacht-inspired displays, marine-themed decorations, and seasonal props that create a playful atmosphere. Visual elements tied to the Seoul finale are featured throughout the space, allowing visitors to relive moments from the tour while exploring merchandise and interactive exhibits.
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Record-Breaking Numbers
TWICE has been making waves in the K-pop scene with its impressive world tour, which has broken numerous records since its inception. The group's sixth world tour, THIS IS FOR, has drawn massive crowds and critical acclaim worldwide, solidifying TWICE's position as one of the most beloved and successful K-pop groups.
The pop-up store is a testament to the group's dedication to their fans, known as ONCE. The store offers a unique experience for fans to immerse themselves in the world of TWICE, with interactive events, merchandise, and hands-on experiences inspired by the tour.
Fan Sentiment
Fans have taken to social media to express their excitement about the pop-up store, sharing photos and updates from the venue. ONCE have been eagerly anticipating this final stop of the world tour, and the pop-up store is a fitting tribute to the group's dedication to their fans.